But when you check your conversion rates, they’re still flat as a pancake. Sound familiar?

If there’s one thing I’ve learned about converting users into customers, it’s that increasing conversions isn’t always straightforward.

But here’s the good news: after years of working with thousands of websites, I’ve identified 12 key reasons why visitors often leave without becoming customers.

And in this article, I will share my insights to help you get more conversions on your WordPress website.

These aren’t just guesses – they’re based on real data and countless A/B tests. So, let’s dive right in and explore each reason why your visitors aren’t converting:

1. You Don’t Understand Your Target Audience

If there’s one thing I want you to take away from this article, it’s this: understanding your target audience is very important. Without this information, all your efforts to improve conversion rates are like shooting in the dark.

Let’s imagine you’re a chef opening a new restaurant. You’ve spent months perfecting your menu, but you’ve never actually talked to any potential customers. How can you be sure your dishes will appeal to them?

Now, you might be thinking, “But I know my audience already!” I hear this a lot, even from business owners who have been in the game for years.

But our audiences are constantly changing. What worked last year might not work today. That’s why we need to stay curious and keep learning about our visitors.

So, how can we truly understand our audience?

One tool I always use is Google Analytics. It’s a great platform that shows you exactly how your users behave on your site. You can see which pages they visit most, how they move through your site, and where they tend to drop off.

There’s evidence to back this up, too. A recent study showed that a food delivery app improved its conversion rate by 5.4% and reduced marketing costs just by using Google Analytics. That’s the real impact of real data.

For WordPress users, I recommend using MonsterInsights to connect Google Analytics with your site. It’s a game-changer because you can view your analytics right from your WordPress dashboard.

For instance, you can track a user’s journey before they fill out your signup form. This information is incredibly valuable when you’re trying to optimize your conversion funnel.

But data is only part of the picture. It’s also worth complementing your analytics with real user feedback. Talk to your customers, run surveys, or even set up user testing sessions.

This combination of quantitative and qualitative data will give you a well-rounded view of your audience.

For more information, you can see this guide on how to get website feedback in WordPress.

2. Your Website Is Slow (Especially on Mobile)

Here’s an interesting statistic: smartphone users are 5 times more likely to leave a website with a poor user experience. And mobile websites have a higher bounce rate (59.74%) compared to desktops (49.80%).

That means if your site is slow on mobile, then you’re losing potential customers before they even see what you offer.

Luckily, there are a few simple ways to boost website performance.

The first step is always to run a speed test. For example, Google PageSpeed Insights is free, easy to use, and provides actionable insights, especially for Core Web Vitals, which are important for SEO.

Once you know where you stand, you can start optimizing. Simple actions like compressing images or using a lightweight WordPress theme can make a big difference.

For a comprehensive approach, check out WPBeginner’s ultimate guide to boosting WordPress speed and performance.

3. Your Visitors Can’t Easily Navigate Your Website

If your visitors can’t find what they’re looking for on your website, they’ll probably just leave.

That’s why your main navigation menu should include links to your key pages, like your homepage, contact page, product or service page, pricing page, and about page.

If you have a larger website, then consider using a dropdown menu instead.

Other information, such as terms of service, shipping policy, or job vacancies, can be in the footer menu. This gives visitors another way to navigate, especially when they’ve scrolled to the bottom of a page.

Also, make sure your menu is responsive. I’ve seen many navigation menus that look great on desktop but just don’t look right on mobile. Typically, you want to use a menu that can easily be hidden and shown on smartphone screens.

Additionally, no matter how big your website is, one helpful feature that you should have is a search function.

It lets users filter their search results easily, helping them find exactly what they need. In fact, 43% of users on retail websites go directly to the search bar, and they are twice as likely to convert.

You can check out WPBeginner’s tutorial on how to create a search form using SearchWP. It’s easier than you might think, and it can make a big difference in how users interact with your site.

4. Your Unique Value Proposition Is Unclear

Ever wondered why some visitors leave your online store without taking action? It might be because they can’t figure out what makes you special. This is where your unique value proposition comes in.

Think of your value proposition as your elevator pitch. It’s a short, powerful statement that tells potential customers why they should choose you over your competitors. If it’s unclear, then you’re missing out on conversions.

Let’s take Blue Apron as an example. This meal kit subscription company is all about making cooking high-quality dishes easy for everyone by delivering meal kits directly to households. You can easily tell that from their homepage’s headline:

Creating a strong value proposition doesn’t have to be complicated, either. In fact, you can use AI tools like ChatGPT or Gemini to help.

Here’s a simple prompt I’ve used:

I'd like you to act as a marketing expert for the brand [Name]. Your first task is to generate a unique value proposition for the brand [Name] using this template:

“We help (Target Customer) do (Desired Outcome) by doing (Your Unique Solution).”

Here is some key information you can use to do your first task:

Company Overview: [Write down the name of the company, industry, and any key details about its operations.]

Target Audience: [List the type of customers or clients the company serves.]

Products/Services: [Write down what products or services the company offers.]

Unique Selling Points (USPs): [Briefly mention what differentiates the company from its competitors.]

Customer Benefits: [Briefly explain the primary benefits that customers receive from the company's products or services.]

If you need inspiration, my team has put together a list of top value proposition examples that are impossible to resist.

But here’s the kicker: having a great value proposition isn’t enough. You also need to make it visible and consistent across all platforms.

You have to make sure your value proposition is front and center on your homepage, in your popups, in your email campaigns, and pretty much everywhere else.

Blue Apron does this by highlighting the freshness and deliciousness qualities of their products in their discount campaigns.

It’s like reminding users, “Remember, we’re not just about convenience. We’re bringing restaurant-quality, fresh ingredients right to your doorstep.” This consistent messaging reinforces their value proposition at every touchpoint.

When your value proposition is clear and consistent across all touchpoints, visitors quickly understand what you offer and why it matters to them. This clarity can be the difference between a bounce and a conversion.

5. Your Landing Pages Don’t Look Credible

You might have the best product in the world, but if your landing page doesn’t look trustworthy, then visitors won’t convert.

Potential customers want to know they’re dealing with a legitimate business and won’t get scammed. That’s where social proof signals come in. These are like little credibility boosters that tell visitors that you’re the real deal.

Customer testimonials are a great example. They’re like word-of-mouth recommendations but on your website.

You can gather these testimonials from happy customers or pull them from platforms like Trustpilot or Google Reviews.

Another powerful trust signal? Logos of brands you’ve worked with. If big names trust you, it shows visitors that they can, too.

And don’t forget about numbers – if you’ve helped thousands or millions of users, make sure that information is front and center.

Let me share a quick win we had at OptinMonster. Our PPC landing page wasn’t performing well, so we decided to revamp it using SeedProd, a WordPress landing page builder.

Using SeedProd, we added a rotating testimonials block to display multiple customer reviews without cluttering the page.

We also included logos of brands that have worked with us and the total number of users (at that point) that have used OptinMonster.

The results? Our conversions shot up by 340%, our click-through rate improved by 13.30%, and we cut our customer acquisition costs by 47.20%.

If you want to dive deeper into creating high-converting landing pages, then you can check out this guide by John Turner, the co-founder of SeedProd. He breaks down the anatomy of a landing page that really works.

6. Your Pricing and Policies Aren’t Transparent

A study showed that transparent pricing pages had a 17.50% conversion rate, compared to just 10.31% for non-transparent pages. That’s a significant difference that could make or break your business.

Transparency is actually simpler than you might think, but it requires a commitment to clarity.

First things first: your pricing structure. You don’t want to just put a number on your page and call it a day.

Instead, I recommend breaking the price down. Is that price per month? Per year? For a limited-time offer? You will want to spell it out clearly.

Here’s a great example by Hostinger, who specifies that their pricing is for a 48-month term:

And if there are any additional costs (setup fees, transaction fees, or taxes), don’t hide them. Put them front and center or make the information easier to find.

The same goes for policies like refunds, returns, and shipping. They should be easy to find and even easier to understand.

I always recommend adding direct links to these pages right on your footer or explaining them in the FAQ section.

7. Your Forms Are Too Long and Complicated

Did you know that users typically abandon a form after just 1 minute and 43 seconds? That’s not a lot of time to capture their information.

The easier your forms are to fill out, the more likely people are to complete them. This applies to all types of forms, from lead generation to checkout processes.

The key is to keep things short and sweet. Ask for only the most essential information.

For instance, if you’re running a lead generation campaign, do you really need to know the person’s birthday? Unless you’re planning to send them a card, probably not.

For creating simple and user-friendly WordPress forms, I recommend WPForms. The plugin comes with conditional logic, which lets you show or hide form fields based on the user’s previous answers. So your form stays short and relevant for each user.

You may also want to see this guide on how to create conversational forms in WordPress to further boost form engagement.

8. There Are No Basic Customer Support Channels

I’ve seen it happen time and time again – visitors leave a site because they can’t find answers to their questions. And just like that, you’ve lost a potential customer.

At the bare minimum, your site should have three things: an FAQ page, a contact form, and a knowledge base.

A FAQ page answers common questions quickly, a contact form shows you’re reachable, and a knowledge base helps curious potential customers explore how your product works.

But if you want to give your users direct support without hiring a custom service representative, then an AI chatbot is your answer. My team has used this tool in our own projects to handle pre-sales questions.

It’s like having a sales team that never sleeps, answering queries instantly and keeping potential customers engaged.

For more details, see this guide on how to add a chatbot in WordPress.

9. Your Offers Have No Sense of Urgency

Your WordPress website looks great, all the performance metrics seem good, and you’re running campaigns left and right. But you are still not getting any conversions.

This can often happen because your offer doesn’t have any urgency.

Creating urgency is all about giving visitors a compelling reason to act now rather than later. Without it, potential customers might think they can come back to the offer later. And we know that ‘later’ often means ‘never’.

But one foolproof trick I use is to add countdown timers. They are great at pushing visitors to make a decision quickly.

In fact, one of my customers, Cracku, saw a 300% increase in conversions by adding a simple countdown timer to their offer.

You could also use a plugin such as TrustPulse to show live notifications every time someone makes a purchase.

It’s like saying, “Hey, look! Other people are buying this right now!” as it taps into that fear of missing out (FOMO) that everyone has.

10. Your Popup Campaigns Are Ineffective

Many people think that popups are annoying. But they can be incredibly effective when done right.

The key is to be smart about how you use popups. Since popups are known to be intrusive, you will want to display them at the right time, on the right pages, and to the right people.

For example, you could use a popup plugin like OptinMonster to set up display rules. These can exclude certain visitors, such as people who have already subscribed, from seeing a campaign.

You could also target users who have engaged with your website for more than 15 seconds. These folks are more likely to be interested in what you’re offering.

You can even get as specific as targeting users from certain locations. Doing a Black Friday sale? Show your popup only to visitors from countries celebrating the holiday.

By being this targeted, you’re not just throwing popups at everyone and hoping something sticks. Instead, you’re showing relevant offers to people who are most likely to be interested. This approach not only boosts conversions but also improves user experience.

11. You Don’t Perform A/B Testing

When it comes to marketing, I’ve learned that without A/B testing, we are often just guessing at what works.

A/B or split testing allows you to compare two versions of a webpage or element to see which performs better. It’s a crucial tool for understanding what really works for your audience.

A/B testing might sound daunting, but there are some tools that can make it super easy.

For example, if you have a WooCommerce store, then FunnelKit is a great option. This platform lets you test every step of your sales funnel, from your opt-in pages and checkout to thank-you pages.

And for popup campaigns, OptinMonster has built-in A/B testing features.

You can easily create a duplicate of your existing campaign, tweak it slightly, and see which performs better. It’s a great way to fine-tune your display rules, too.

Here’s a pro A/B testing tip: change just one thing at a time in your tests. Whether it’s a featured image or a headline, isolated changes give the clearest results.

There’s no one-size-fits-all rule for how long the tests should last. But as a rule of thumb, running tests for at least two weeks will get you the most reliable data.

12. You’re Letting Abandoned Carts Slip Away

A visitor adds items to their cart, gets to the checkout page, and then… they’re gone. If you’re not doing anything about these abandoned carts, then you’re missing out on a huge opportunity to boost your conversions.

In my experience, exit-intent popups can be a game-changer for recovering abandoned carts. These clever little popups appear right as a user is about to leave your site, and they can be incredibly effective.

In fact, they can recover up to 53% of cart-abandoning visitors. That’s more than half of your potential sales saved.

You can take things one step further by offering a small discount in the popup, just like in the example below by ShockByte. It’s amazing how often a coupon can turn an abandoning visitor into a customer.

But it’s not just about discounts, either. Sometimes, visitors abandon carts because they have questions. That’s why I also recommend including a button that opens a chat support window or leads to a contact form.

This way, you’re addressing potential concerns right at the critical moment.

I hope my insights helped you learn the top reasons why your visitors aren’t converting into customers. You may also want to see these WPBeginner guides on how to set up WordPress conversion tracking and the best WooCommerce reporting and analytics plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 Reasons Your WordPress Visitors Aren’t Converting into Customers first appeared on WPBeginner.

At WPBeginner, we understand the importance of selecting a flexible and affordable website-building platform. That’s why we are here to help you pick the right option for building your website.

In this article, we will dive into the issues surrounding Webflow, highlight its pros and cons, and offer a superior alternative.

The Problem With Webflow and Similar Hosted Platforms

In recent weeks, Webflow has faced significant backlash for forcing large websites on their platform to switch to expensive enterprise plans.

This controversy gained widespread attention after Nico Cerdeira of Failory.com highlighted the issue on social media. Other users then expressed frustration over these unexpected cost increases and the lack of flexibility in hosting options.

The problem with Webflow and similar hosted platforms goes beyond just pricing.

These platforms often lock users into proprietary systems, making it difficult to migrate their websites elsewhere.

For established websites, the migration process can be particularly challenging, time-consuming, and costly, further trapping them into an unsatisfactory situation.

Additionally, as websites grow, users frequently run into scalability issues and limitations in customization options.

This situation has left many website owners questioning their choice of platform and seeking more flexible and cost-effective alternatives.

Pros and Cons of Webflow

Users often weigh the pros and cons when choosing Webflow and similar hosted website builders. Let’s take a look at these considerations before discussing a superior alternative.

Pros of Webflow

• User-Friendly Visual Editor: Webflow offers an intuitive visual editor that makes it easy for users to design and customize their websites without writing code.
• Built-in Hosting and Security: With Webflow, hosting and security are integrated into the platform. This makes things simple for users who are not familiar with managing these aspects.
• Good for Small Websites: Webflow is well-suited for smaller projects where the built-in tools and templates can be utilized effectively.

Cons of Webflow

• High Costs: The cost of using Webflow can escalate quickly, especially for larger websites that are forced into expensive enterprise plans.
• Limited Flexibility and Customization: Webflow’s proprietary system often restricts users, limiting their ability to customize their websites fully.
• Vendor Lock-In: Migrating away from Webflow can be difficult, particularly for established websites with significant content and customization.

Considering these factors, let’s look at the best alternative to Webflow for building any kind of website.

Why WordPress Is The Best Alternative to Webflow?

WordPress is the world’s most popular website builder, powering over 43% of all websites on the internet.

Note: When we say WordPress, we are referring to the self-hosted WordPress.org, not WordPress.com. For details, see our article on the differences between WordPress.org and WordPress.com.

Here is why you should choose WordPress as an alternative to Webflow:

1. Cost Effectiveness

With self-hosted WordPress, you control the costs.

While WordPress itself is free, you will need to pay for hosting, a domain name, and, optionally, other third-party tools and services.

The major expense will typically be hosting. The good news is that you can get high-quality hosting at very low prices due to fierce competition in the hosting industry.

We recommend Bluehost for small—to medium-sized websites. You can get started for as low as $1.99/mo, with a free domain name included.

For larger websites, we recommend SiteGround or WP Engine. These managed WordPress hosting providers offer more server resources and a premium hosting experience for growing sites.

Other WordPress expenses include third-party tools, services, WordPress plugins, or themes you may use.

Unlike Webflow, where you pay a set price for a fixed set of features, WordPress allows you to use free tools and plugins and only spend money on features you actually need.

For a more detailed breakdown, see our guide on the costs of building a WordPress website and how to save money for sustainable long-term growth.

2. No Forced Upgrades

Unlike Webflow, WordPress does not force you into expensive enterprise plans as your site grows. Instead, you can scale your hosting plan according to your needs and budget.

For instance, if your website exceeds your shared hosting resources, then you could upgrade to a VPS hosting plan or managed WordPress hosting plan instead of moving to an enterprise plan.

In many cases, you can also boost WordPress performance by caching and managing your site’s resource usage.

For more details, look at our guide on how much traffic WordPress can handle.

Once your website reaches performance limitations (like overused bandwidth or memory), then you can easily upgrade resources to the next plan.

3. Flexibility and Customization

WordPress gives you access to thousands of third-party plugins, website designs (themes and templates), marketing tools, and more.

Unlike Webflow, which offers a fixed set of features with each plan, WordPress allows you to add any feature to your website regardless of your hosting plan.

WordPress Plugins & Themes

WordPress plugins allow you to expand your website and add new functionality.

For instance, let’s say you started with a simple blog and now want to sell a course on your website. To do so, you will simply need to install MemberPress and add the course subscription to your site.

Need an online store? Just install and activate WooCommerce (the most popular eCommerce platform in the world) and start selling products.

If you are just starting and can’t afford to buy premium plugins, then you can easily find free alternatives. There are currently over 59,000+ free plugins and 12,000 free WordPress themes that you can use.

For more ideas, see our expert pick of the best WordPress plugins.

4. Easy No-Code Design Tools

Many people start with Webflow due to its easy drag-and-drop design capabilities.

While the user interface may look great, your design choices and website-building capabilities are actually quite limited. You can only use a small set of templates and the features available inside the Webflow’s editor.

On the other hand, WordPress offers easier drag-and-drop tools with more design choices.

Here are some of the best WordPress page builders:

• SeedProd
• Thrive Architect
• Divi
• Beaver Builder
• Elementor

All these tools offer no-code solutions where you can visually design your website with simple point-and-click editing.

Each one also offers ready-made templates you can use as a starting point for your website design. They have a wide range of templates suitable for all kinds of sites.

In addition, they work with top WordPress plugins, so you are not limited to the features available in the design tool.

For more details on how to do this, you can see our tutorial on how to make a WordPress website.

5. Marketing & Growth Tools

Due to WordPress’s immense popularity, all top marketing and growth tools work really well with it.

For instance, you can use any of the top email marketing service providers (just pick one that suits your budget and business needs).

Additionally, use growth tools like OptinMonster to capture leads, build email lists, boost sales, and convert visitors into customers.

WordPress is also more SEO-friendly out of the box than Webflow, but you can take things even further.

With plugins like All in One SEO for WordPress, you can set up a professional SEO framework for your website within minutes. It even has a free version called All in One SEO Lite that you can use.

For more practical examples, see our guide on growing your business online on a smaller budget.

You can find more details in our in-depth Webflow vs. WordPress comparison, where we have also analyzed localization, support, and advanced integrations for both platforms.

Moving From Webflow To WordPress

Want to move away from Webflow to WordPress? Luckily, setting up a WordPress website is incredibly easy.

First, you will need to sign up for a WordPress hosting provider. For small to medium websites, we recommend Bluehost.

They are offering WPBeginner readers a discount on hosting and a free domain name. You can get started for just $1.99 per month.

Bluehost is one of the biggest hosting companies in the world and an officially recommended WordPress hosting provider.

Why We Recommend Bluehost

At WPBeginner, we have worked with dozens of top hosting companies over the years. Among them, Bluehost has consistently performed well in our rigorous testing and detailed analysis. (See our complete Bluehost review)

Alternative: Hostinger ($2.69 per month + Free domain name)

If you have a larger website with significant traffic and lots of content, then we recommend starting with SiteGround or WP Engine.

They are both managed WordPress hosting providers, offering premium hosting services for medium to large websites.

For more hosting options, see our expert pick of the top WordPress hosting providers, which includes a thorough comparison of their performance, features, and pricing.

Getting Started With WordPress

Most hosting companies automatically install WordPress upon sign-up or offer a one-click installer when you log in to your hosting account.

If you need help, then just follow our step-by-step WordPress installation tutorial, and you’ll be all set in minutes.

Moving Your Data from Webflow to WordPress

Unfortunately, moving your data from Webflow to WordPress is not as straightforward.

If you have a smaller website, then you can download your data to your computer and manually upload it to your new WordPress website. You can follow our tutorial on how to migrate from Webflow to WordPress for detailed instructions.

For larger websites, you can contact our WordPress Emergency Support service. Our on-demand WordPress support service lets you hire professional WordPress developers to help you with your specific needs.

Bonus Resources

Once you have installed and set up your WordPress website, you can start working on it.

At WPBeginner, we have been helping WordPress beginners for more than 15 years. We have prepared some handy resources to give new users a good headstart:

• Choose the Best WordPress Theme
• Pick the Best Page Builder For WordPress
• Essential WordPress Plugins You Need To Install
• Complete WordPress SEO Guide For Beginners
• Other Important Things To Do After Installing WordPress

We hope this article helped you learn why you should avoid Webflow and use WordPress instead. You may also want to see the types of websites you can make with WordPress (with examples) or explore the many ways you can make money online with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Why You Should Avoid Webflow (+ Use This Alternative Instead) first appeared on WPBeginner.

Pinterest is a visual discovery platform where users curate and share inspirational content through ‘pins’ while exploring a wide range of ideas from creators worldwide.

Most Pinterest users are highly engaged, with recent statistics showing that together, they bookmark a whopping 1.5 billion pins per week. Plus, they don’t just passively scroll through their feeds, either. Many Pinterest users utilize the social platform actively to solve problems, find inspiration, and plan projects.

All of this adds up to Pinterest being a great tool for increasing your blog’s visibility, driving traffic to your website, and engaging with motivated users. My own research and experience of running websites confirms this.

In this article, I’ll show you how to use Pinterest to massively boost your blog traffic.

Here’s a list of the topics I’ll cover in this article. Just use the links below to jump to the section you’re most interested in:

1. Create and Optimize a Pinterest Business Profile

If you want to promote your blog content on Pinterest, then the first thing you will need to do is create an account and optimize your Pinterest profile so that it’s visible and discoverable.

Create a Pinterest Business Account

When signing up, make sure you sign up for a free Pinterest Business Account.

This will give you the features you need, like rich pins and analytics. A business account will also give you the option to make your content more visible using paid ads and promoted pins.

If you already have a personal Pinterest account, then you can easily convert it to a business account using the ‘Convert to business’ option from the drop-down menu in the right corner of your Pinterest profile.

Optimize Your Pinterest Business Profile

Next, you need to optimize your Pinterest profile to make it easier to discover. Make sure you add a suitable profile name and a short description that lets Pinterest users know about your blog.

And make sure you use a professional profile picture and header image. For brand consistency, it’s normally best to use your business logo as your profile picture.

Claim Your Website

Finally, you need to claim your website. This shows that you are the owner of your blog, which gives you more credibility and boosts your content’s visibility.

This will let you see how often your content is shared on Pinterest. It also shows people where to find more information about you since your Pinterest profile will be linked to any pins that share content from your site.

For more information, just see this guide on how to verify your WordPress site on Pinterest.

Here’s the Pinterest business profile of one of my clients who gets a lot of traffic from Pinterest.

Their profile picture, header image, and name are on brand and they show a clear and simple description of their blog. Plus, under that, you can also see that they have claimed their website.

2. Create Attention-Grabbing Pins on Pinterest

Now that you’ve created a Pinterest Business account and profile page, you can start to add content that promotes your blog on Pinterest.

Create Pinterest Boards to Mirror Your Blog’s Main Categories

First, you need to create some Pinterest boards to store your content. You can think of these as corkboards that you pin things to.

I recommend you create a board for each of your main blog categories. This will make it easy to know which board to choose when pinning your posts.

Then, make sure you give them catchy names and use an eye-catching image.

Create Pins With High-Quality Images

Pins are visual bookmarks on Pinterest, like pinning an interesting magazine clipping onto a pinboard. As a blogger or website owner, they are bite-sized pieces of content that link back to your blog posts.

Remember that Pinterest is a very visual platform, so your pins will need to feature high-quality, attention-grabbing images that stand out. Aim for professional, bright, and visually appealing photos or graphics that match your blog’s brand or niche.

You can generate images using AI or image editing software such as Canva or one of its alternatives. You will need to use imaging editing software if you’d like to overlay text.

Pinterest will automatically scale your images to fit their grid. I find that vertical images with a 2:3 aspect ratio perform best, and JPG images less than 20 MB in size are recommended.

Next, you need to add a title, description, and link. You can use the title and meta description from your post or customize them for Pinterest. Make sure you highlight the blog post’s topic or a key benefit of reading it.

In the next section, I’ll share my favorite tips on how you can optimize your pins for Pinterest SEO to make them more discoverable.

Use Rich Pins to Automatically Pull Metadata From Your Blog Posts

You can save time creating content on Pinterest by using rich pins for articles, recipes, and products. These automatically pull metadata straight from a website URL.

Rich pins help your content stand out and get noticed. The extra metadata can encourage users to visit your website, boosting your traffic.

For example, here’s a recipe rich pin from my client, Pinch of Yum. When you hover your mouse over the image, you will see a button that takes you straight to the recipe on their website.

To use this Pinterest feature, you need to add Open Graph metadata to your website so that Pinterest and other social media websites can get information about your WordPress posts.

This can become quite technical, so I suggest using All in One SEO, a popular WordPress SEO plugin that can enable Open Graph markup with a simple setting.

Or if you have a cooking blog, then you can also use the Tasty Recipes plugin on your website to easily create recipe rich pins.

3. Optimize Your Pins and Boards for Pinterest SEO

Remember that Pinterest is part social media platform and part search engine. That means it’s important to consider Pinterest SEO when creating your pins.

Optimizing your pins for Pinterest search is very similar to optimizing your posts for search engines like Google. The goal is for your pins to appear near the top of the results when users search Pinterest using related keywords.

Here are my top tips:

• You’ve already done lots of keyword research when planning your blog content. You can use these same keywords to optimize your pins and boards on Pinterest. Make sure you include those keywords in your pin titles and descriptions.

• On Pinterest, I strongly recommend including your primary keywords in the first sentence or two of your pin description. Pinterest considers this for search rankings.

• Better still, use 2-5 relevant hashtags in your pin descriptions. Pinterest hashtags act like keywords and can improve the ranking of your pins. They’re also used when Pinterest decides which content to recommend to users interested in similar topics.

Would you like to see more hints on creating high-ranking pins? I asked my team to put together a post listing the most helpful Pinterest SEO traffic secrets.

4. Consistently Pin and Engage With the Pinterest Community

Boosting traffic with Pinterest is a marathon, not a sprint. It will take patience and consistent effort to see results.

I carefully studied Pinterest traffic to several blogs over a number of years. In my experience, you can expect it to take 6 months or more before you see results.

This means you will need to regularly create high-quality, engaging content on Pinterest and take time to engage with interested users on Pinterest.

Regularly Promote Your Blog Posts on Pinterest

I’m often asked about the ideal frequency of posting on Pinterest. Well, there’s no magic number, but I find that aiming for 5-10 pins per day is a great starting point for maintaining visibility.

This can include links to your own content and re-pinning relevant pins by other users. Make sure you spread the pins out throughout the day, and I don’t recommend pinning the same blog post more than once a week or it can look spammy.

Now, 5-10 pins per day sounds like a lot of work, so many of my clients use tools like Tailwind, an online tool that lets them create pins in batches and schedule them in advance.

You can also use the Tasty Pins plugin to pin your content straight from your blog.

Like and Comment on Relevant Content From Other Users

You should also regularly engage with Pinterest users who have an interest in your blog’s topic.

These users may be commenting on your pins, so be sure to respond by thanking them for their comments and answering their questions.

You can also find like-minded Pinterest users by searching for pins using the same keywords and tags as yours and then engage with them by liking and commenting on their pins.

Building relationships with these users may encourage them to check out your profile and potentially your blog.

Like retweeting on X (Twitter), you can also repin content from other users when you feel it aligns with your brand and resonates with your followers.

This can build trust and establish you as a credible source of information because you’re not just promoting your own blog or pushing your own agenda.

Participate in Group Boards Relevant to Your Blog Content

Another way to establish yourself as an authority and collaborate with other Pinterest users is by joining or creating group boards around your blog’s niche.

These are shared spaces on Pinterest that can expose your pins to a wider audience interested in the topic. More users seeing your pins means more traffic to your blog.

5. Make Your Blog Content Pinnable to Encourage Sharing

The good news is that you don’t need to do all of the work promoting your blog on Pinterest. To get the maximum exposure, you need to make it easy for your readers to pin your content, too.

The best way to do that is to display a Pinterest button on your images. These appear automatically when you hover your mouse over an image.

Pinterest hover buttons drastically simplify the task of pinning your content. Users simply click the button and then choose which board to pin the post to.

You can create these buttons by adding code to your website. However, in my experience, most users find it easier to use a plugin like Tasty Pins.

The plugin doesn’t just add a Pinterest button to each image on your website. It also displays a follow box that invites your website visitors to follow you on Pinterest.

Besides that, Tasty Pins lets you customize the title, description, and style of each pin right from the WordPress editor and use image dimensions that work best with Pinterest.

For more options, you can see the WPBeginner guide on how to add a Pinterest “Pin It” button in WordPress.

6. Track Your Success Using Pinterest’s Analytics Dashboard

You can’t improve what you don’t measure.

Luckily, it’s easy for business users to access Pinterest analytics to track their performance and identify what’s working and what’s not. This will let you adjust your strategy over time to optimize your pins for maximum traffic.

By carefully studying your Pinterest analytics, you can discover the pins that get the most impressions and clicks and the optimal time of day for maximum pin engagement.

You can then use these insights to boost your blog traffic from Pinterest. For example, if your most successful pins are about a certain topic or niche, then you can focus on creating posts and pins on the same topic.

I hope this post got you thinking about using Pinterest to drive more traffic to your WordPress blog. You may also want to see these guides on how to double your SEO traffic in 6 months and the best WordPress plugins to quickly help you get more traffic.

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The post Is Pinterest Dead? How to Supercharge Pinterest Traffic to Your Blog first appeared on WPBeginner.